Loan & Deposit Growth
Loan and Deposit Growth
Profitable loan and deposit growth is the economic engine that powers your bank. Understanding how to identify new opportunities where the economic value of your expertise outweighs rate differential is the key to your success.
Loan and deposit growth is a result of:
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Using your products, services and expertise to help existing clients grow
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Implementing repeatable, logical, new client acquisition strategies
Most agricultural and commercial bankers have an excellent understanding of the financial workings of their clients. However, all too often that institutional knowledge is retained internally only to the benefit of banks underwriting and risk analysis needs.
Consultative bankers have learned how to proactively use this knowledge to the benefit of their client's financial well-being. It is these great consultative bankers who when they combine these skills with a solid, repeatable sales process outperform all others when it comes to loan and deposit production, net interest margin, and client satisfaction.
The good news is that any banker who has the desire to succeed can learn the skills of a great consultative banker, and this is what is taught in Bankers Baseline.
Case Study
The Problem:
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Consistent rate pressure from the farm credit system, credit unions, and low cost banks
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Bankers who do not know how to compete against a lower rate
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Bankers who lack the confidence to call on prospective new clients
Our Solutions:
Bankers Baseline helps your team to become great consultative bankers by teaching them:
+ The mathematical equation required to overcome rate differential with the value of expertise
+ The confidence bankers need to acquire new clients based on legitimate business reasons, not persuasion
+ The repeatable systems need to grow your bank, your communities, and themselves